Maintaining Energy in Low Seasons

What is the strategy to keep things positive and upbeat during dip seasons?

You have to embrace dip seasons (i.e. New Year's Eve). You have to make peace with it. Make sure you’re taking advantage of the non-dip season and hitting the accelerator hard. There are strategies that you can utilize to redeem those seasons. That is why we do At the Movies in November because they were some of the lowest attended dates of the year, and now they are some of our highest attended Sunday services.