Running a Vision Offering During At the Movies
How do you run a vision offering feature during an At the Movies series?
Run a 2-3 minute legacy feature before the movie each week during an At the Movies series. Name the countdown openly: five weeks away, then four, and so on, so people feel the arc building toward the actual giving moment.
Give one concrete area of impact per week rather than a general appeal. One week might highlight prison ministry, another a church plant, another a partner like OneHope. Specificity is what makes each week land differently than the last.
Use the partners' own existing video footage rather than producing new content yourself. They already have it, it is usually high quality, and it saves your team the production load each week.
One important restriction: do not post these features online. The movie content At the Movies is built around carries copyright restrictions, so anything tied to that series stays in the room rather than getting shared on social or the website.