REGIONAL BRAND GUIDELINES '23
Brand Guidelines: Fredericksburg, VA
A guide to using the GrowLeader brand across all communications to deliver a consistent and clear message.
Thank you so much for opening up your church home with us! It is truly a blessing to gather together with church leaders who are hungry to grow. We do not take this time for granted. We pray the impact of this event continues to bear fruit in churches and communities throughout your region. Thank you to you and your team for hosting us. It’s an honor to serve alongside you.
We’ve prepared some information to help you prepare for your event.
Stewardship & Strategy
This resource will serve as a guide to maintaining a cohesive branding strategy across all aspects of GrowLeader’s communications. The GrowLeader team will provide strategic assistance on any branding applications that are unclear to you. We’re here to help, and we are passionate about our brand.
While perceptions can differ from person to person, the consistent application of a cohesive branding strategy is crucial to supporting the message we carry. Our brand is a tool and, when used correctly and consistently, it ensures that every touch point reinforces the understanding of our message.
Who We Are
GrowLeader resources high-capacity leaders to reach their full potential so their churches and businesses can reach more people.
Why We Exist
GrowLeader is devoted to sharing ideas, tools, and resources that will help grow your leadership. We believe the result is eternal as good leadership grows churches.
Through fresh and practical content, you can read any of our recommended best-selling books, listen to our monthly podcast, or attend a GrowLeader event that we know will be transformative in the way you lead. We’re here to help because we believe in you!
Our vision is to grow leaders who grow churches by helping them reach their full potential.
How We Started
When Pastor Chris Hodges heard a commission from the Lord in 2011 to help 1,000 churches break the 1,000 attendance barrier, he founded Grow with the mission to help equip church leaders.
Grow quickly multiplied year over year, and it became evident that church leaders are hungry to be trained and equipped in a very practical, hands-on way. In January 2021 we launched GrowLeader in order to better support pastors and leaders in their desire to personally grow in leadership so their churches can reach more people and make a greater impact.
Grow, now called Highlands Resources, continues to provide resources to over 16,500 churches globally at no cost.
GrowLeader offers several other resources to equip leaders to reach their full potential.
At GrowLeader Conference, you will be able to learn the heart behind all GrowLeader has to offer and how to practically implement that into your church—all while experiencing an encouraging and life-giving culture with other pastors and leaders from around the world.
Monthly Mentoring with
The Monthly Mentoring experience is designed specifically for senior and executive pastors to join a group of churches from around the world during a live, 1-hour conference call each month where they can ask Pastor Chris about pressing topics in real-time.
The GrowLeader podcast brings you thought-provoking inspiration along with practical insights and tips that will help you grow as the leader you are called to be.
KB Virtual Intensive
The Kingdom Builders Virtual Intensive is an accessible training designed to equip pastors and leadership teams to launch a healthy Kingdom Builders or Legacy Team. You bring the commitment and passion, we bring the curriculum and resources. All at your own pace.
The Event: Crafting the Experience
Below you will find all the assets to create any design collateral you may need. We’ve personalized the design to each location and also provided sample materials. You’ll find your specific files below that includes things like social media promos, slides for screens, printed materials, shirts, and more.
The Design Elements
Main GrowLeader logo (Illustrator)
Event promotional slide (Photoshop)
Social media promotional (3 versions – JPGs)
Shirt files (EPS)
Parking directional sign (PDF)
Branded pop-up banner (PDF)
Directional pop-up banner (Photoshop)
Blank letterhead (PDF)
Last Updated 8/10/22 — Above files are now available to download. Event Slides and Video Elements are coming soon.
Helpful content you can use.
**You can find email and social media graphics in the Design Elements downloads above.
Sample Email Invitation
We invite you and your team to join us at CHURCH NAME for GrowLeader Regional: CITY! Join us as we come together with pastors and leaders from across our region on EVENT DATE to receive practical, hands-on teaching for all church leaders who want to reach their full potential.
GrowLeader Regional is a one-day event with Pastors Chris Hodges & Lee Domingue and packed with training, resources, fellowship, and more! We invite you to bring your executive pastors, leadership team, department leaders, and anyone in between — all are welcome and encouraged to attend.
The heartbeat of GrowLeader is all about sharing ideas, tools, and resources that will help grow your leadership. We believe the result is eternal as good leadership grows churches.
This event is expected to reach capacity very quickly, so make sure to register as soon as possible!
We hope to see you there!
GrowLeader is devoted to sharing ideas, tools, and resources that will help grow your leadership. We believe the result is eternal as good leadership grows churches. Through fresh and practical content, you can read any of our recommended best-selling books, listen to our monthly podcast, or attend a GrowLeader event that we know will be transformative in the way you lead. To learn more about GrowLeader, visit growleader.com.
On Social Media
Remember to tag @growleader in all your posts or stories and include the hashtag #GrowLeaderRegional.
Pastors and leaders, we invite you to join us on DATE, in CITY, at CHURCH NAME, for the GrowLeader Regional one-day event! We’re excited to host this event and join @pastorchrishodges and @leedomingue as they take @growleader on the road throughout the U.S. to share practical, hands-on teaching for all church leaders wanting to reach their full potential. Registration is now open but spots are filling up quickly! If you are within driving distance of CITY, grab your team, invite others, and come grow with us!
Register at growleader.com #GrowLeaderRegional
The Service Media
Details on Slides, Photography, and Video
In Service Slides
We have provided slides to use on the screen during your event. These include event partners, GrowLeader promotional items, and general service slides. You may use the design elements to create any additional slides needed for your location.
Below you can download the files needed for any video elements that will be played during the event including partner videos and news.
Service elements (5min countdown, 1min countdown, and a transitional bumper to use as needed)
News and announcements
Event partner video files
We would love for you to record all the sessions of the GrowLeader Regional event in your location. We will be shipping hard drives to the contact person provided, and once you can transfer all the files to it, please send them back to us to:
c/o Doug Fowler
3660 Grandview Parkway
Birmingham, AL 35243
Please secure a photographer to capture your event. Here are the shots we’re looking for:
Candid photos of guests talking, visiting, and smiling in the lobby or gathering spaces
Photos of any branded signage or GrowLeader details
Photo of the on-site partner booth and people (if applicable)
Volunteers in action
Each on-stage speaker or communicator
Within 24 hours following the event, please upload your original, high res photos using the button below. You can upload multiple files or compress your photos into a single .zip file if that is easier for you.